UX/UI Design | August, 2020
User Research, Definition & Ideation, Wireframing, Prototyping, Usability Testing
Sulki Kim: User Research, Definition & Ideation
Figma, Miro, Google Docs
Our goal was to build a new mobile app for a startup fictitious travel company to help modern travelers plan their next trip, giving them options for authentic cultural activities to help them connect with local people to better understand their culture and customs.
Our initial travel industry research revealed that "Cultural Tourism" is on the rise. Based on this, we developed the hypothesis that travelers enjoy learning about the cultures of the locations they visit.
Who is it for?
- Adventurers looking for hidden gem locations
- Food lovers keen on finding the latest hot dish
- Fans of location history and architecture
- Traveler’s who love to learn about local cultures