The final website design can be seen above. Please note, the live website has been redesigned once again since I left the company in 2019. I did start with mockups but I do not have images of those available.
The most challenging aspect of this redesign was the timeframe and the fact that I had just been hired on at the company. All of my redesign kickoff meetings with each of the respective BUs were also my first personal introduction to all of the Directors.
As a result, I was hesitant to make recommendations for sweeping changes to the website - I was also very aware of the timeline (which was only a few weeks) to get everything done before the existing website literally crashed.
I was also not able to follow the Design Thinking Process due to extremely short timeline.
In addition to the responsive layout and SEO optimization, one of the biggest features of the new website was integrating the web forms with Saratech's existing Salesforce database. I achieved this by using a WordPress plugin called "Brilliant Web-to-Lead for Salesforce"
This plugin provides a GUI to map hidden web form fields to the corresponding field in Salesforce. This allows you to do some very useful things such as:
To complete this integration, I used another plugin called "WP Contact Slider"
to add forms on each page that contained product information on the website. As shown in the first image below, the form can be accessed by clicking on a floating tab in the browser window. This opens a form which has the specific hidden fields in each input area mapped to the corresponding data records in Salesforce (bottom image below).
If the user has an existing Salesforce record, it will be updated on form submission. If not, a new SF record will be created and populated with data from the form.
This was one of the features of the new website that stakeholders stated was most helpful. As a sales company, it was very valuable for them to gain more information about what their customers were interested in and helped boost overall sales.
Another request from stakeholders was to integrate the company's YouTube channel onto the website to boost credibility with customers and the industry.
I achieved this using a plugin called "Embed Plus for YouTube"
. This increased watch time and subscribers significantly by linking website visitors with the company's video content.