UX/UI Design | August, 2020
User Research, Definition & Ideation,
Wireframing & Prototyping,
Figma, Miro, Google Docs
Sulki Kim, User Research,
Definition & Ideation
Our goal was to imagine we had just been hired as a Product Designers by a new travel startup company to build a mobile app within four weeks to help modern travelers plan their next trip, giving them options for authentic cultural activities to help them connect with local people to better understand their culture and customs.
Our initial travel industry research revealed that "Cultural Tourism" is on the rise. Based on this, we developed the hypothesis that travelers enjoy learning about the cultures of the locations they visit.
Who is it for?
- Traveler’s who love to learn about local cultures
- Adventurers looking for hidden gem locations
- Food lovers keen on finding the latest hot dish
- Fans of location history and architecture